Product Sales Boycott Issues: Impact on Retail Store Product Sales Volume
DOI:
https://doi.org/10.54956/eksyar.v11i1.530Keywords:
Product Boycott, Boycott Impact, Sales VolumeAbstract
This research aims to determine the impact of the pro-Israel product boycott on the sales volume of Dewi retail store products in the Kediri district. The research method used is qualitative, with field studies. This research design uses a qualitative approach. Data collection was carried out using observation, interviews and documentation techniques. The data analysis used coding, descriptive and inferential statistics and qualitative analysis to conclude. The research results show that the issue of boycotting pro-Israel products did not affect sales activities in retail stores, sales only experienced a slight decline at the start of the issue, but the decline was not significant so sales volume remained stable and normal.
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