IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PERSAINGAN USAHA ANGKRINGAN DI KAWASAN JEMBATAN NGUJANG 2 TULUNGAGUNG (STUDI KASUS DI ANGKRINGAN MUDJUR)

Abstract

The high unemployment rate, caused by the difficulty in finding work, has forced society to become creative in order to maintain an income. One solution that can be pursued is small and medium-sized business enterprises (SMEs). One of the familiar types of business is the "angkringan" business. This business can be run by anyone, even with a small capital. Due to its simplicity, the level of competition is also high. One of the successful angkringan businesses is Angkringan Mudjur, located in the Ngujang 2 Bridge area, Tulungagung. The author is interested in understanding the competitive strategies implemented and whether they align with Islamic business ethics. This research employs a qualitative method with a phenomenological approach. The results of the study show that the competitive strategies consist of five aspects. First, product, by providing a wider variety of menu options than competitors. Second, pricing, by committing to set prices according to the market. Third, location, by offering an aesthetic concept for photo opportunities and content creation. Fourth, service, by recruiting young employees to eliminate the impression that angkringan is only for older individuals. Fifth, promotion, by utilizing social media to align with current trends. This business has also implemented seven aspects of Islamic business ethics principles. First, the aspect of Tawhid by providing a place of worship (mosque). Second, the aspect of knowledge by entrusting each part of the business to experts. Third, the aspect of justice by not discriminating against customers. Fourth, the aspect of responsibility by accepting and addressing all complaints. Fifth, the aspect of freedom by running the business according to one's wishes while not violating Islamic law. Sixth, the aspect of goodness by always striving to offer the best in all aspects. And seventh, the aspect of halal and haram by being selective in each operational process. Angkringan Mudjur has successfully applied the principles of Islamic business ethics and competes healthily. This is further strengthened by its freedom from prohibited activities such as usury, gambling, uncertainty, fraud, and hoarding.