Implementasi Pelayanan Prima Berbasis Etika Bisnis Islam di Toko

Abstract

Excellent service is a crucial factor in building customer loyalty and ensuring business sustainability, especially in the highly competitive retail sector. For Muslim entrepreneurs, service should not be limited to technical aspects but must also reflect Islamic ethical values such as shiddiq (honesty), amanah (trustworthiness), ‘adl (justice), and social responsibility. These values are firmly grounded in the principles of Islamic law, as reflected in the Qur’anic injunction in Surah Al-Mutaffifin (verses 1–3), which strongly denounces deceitful practices in trade—particularly in measurement and weighing—as acts of injustice (zulm). This underscores that Islamic business ethics are not merely moral ideals but are integral components of religious obligations that must be observed by every Muslim. This study aims to describe the implementation of excellent service principles within the framework of Islamic business ethics and to analyze their influence on customer satisfaction. The method used is library research by reviewing various primary and secondary literature sources, including books, scientific journals, and classical Islamic references. The findings indicate that Islamic ethical values such as shiddiq, amanah, ‘adl, mas’uliyyah (responsibility), and ihsan (benevolence), when applied in service practices, can enhance customer trust and satisfaction both materially and spiritually. These findings emphasize that service in Islam is not only a professional obligation but also a form of worship and moral accountability. This study recommends that Muslim retail business actors develop service standards based on sharia values to strengthen competitiveness and attain blessings in business.